Biography

“The emerging IT girl of the alt music scene.” - Hunger Magazine
Freya Beer is a London-based poet, model and critically acclaimed singer-songwriter, recognised as a “raw and thrilling” voice in the alternative music scene. Blending noir storytelling, art-rock attitude and cinematic romance, Freya has cultivated a distinctive Tropico Goth aesthetic, where coastal mythology meets gothic glamour and rock ’n’ roll.

Having grown up by the sea, Freya's fascination with the ocean and its mythology has become an intrinsic part of her artistic identity. Drawing inspiration from the allure of sirens, the mystery of the deep blue and the escapism of tropical landscapes, she has created a world that marries the ethereal with the dark and seductive. Her visual and musical universe draws further influence from Old Hollywood glamour, femme-fatale mystique, David Lynchian surrealism and the rebellious spirit of rock ’n’ roll.

She launched her music career in 2019 with her debut single Dear Sweet Rosie, released through her own label, Sisterhood Records, earning early support from BBC Radio 6 Music. Her debut album Beast was archived and inducted into the British Library’s British Sound Archive. Since then, she has performed at major festivals including Isle of Wight Festival and Latitude, delivered sold-out headline shows in London and Manchester, and supported artists including Honeyblood and Republica.

Beer’s music has received support from BBC Radio 6 Music, Radio X, BBC Radio 1 and international stations including SiriusXM, alongside airplay from independent stations across Mexico, Spain and Australia. Her artistic ambitions are rooted in the enduring songwriting and cultural influence of artists such as PJ Harvey and Patti Smith, with a focus on artistic integrity, distinctive storytelling and lasting creative impact.

Alongside her music, Freya has established a strong presence within fashion and culture. Her modelling work includes campaigns photographed by Rankin, multiple collaborations with Rokit Vintage, and work with Rock and Roll Hotel and Karma Sanctum in Soho. She has also worked with Hell Bunny, further developing her connection to London’s alternative creative scene. Her visual identity brings together vintage glamour, rebellious femininity, cinematic imagery and the surreal, creating a world that extends beyond music into fashion, photography and performance.

Her 2024 single Tatianna, described as a “pop classic”, attracted media attention and creative collaborations with Hunger Magazine, Time Out London, The Standard, Dr. Martens and Kiehl’s.

In 2025, Freya toured with poet Dr. John Cooper Clarke, released the David Lynch-inspired single CRY BABY, and returned to BBC Radio 6 Music in July for a live session with Marc Riley. In September, she released Bonsoir, a romantic ballad exploring the euphoria and intimacy of new love, combining evocative songwriting with her signature cinematic sensibility. She closed the year with a December performance for Sofar Sounds London.

Freya has since signed a publishing deal with RPMA, opening a new chapter in her songwriting and creating opportunities to collaborate with a wider range of writers and artists.

In October 2026, Freya returns with Off the Tracks, a darkly seductive love song about a relationship hurtling towards its inevitable crash. Produced by Tom Donovan in Colchester, the single draws on James Dean, the Golden Age of Hollywood and The Love Witch, bringing together romance, rebellion, danger and cinematic glamour. Freya’s evolving world of a dark-siren aesthetic extends.

Freya also hosts her eclectic radio show Freya Beer’s Gothic Disco, exploring music, fashion and activism, with projects promoting mental health and environmental awareness.

Through her music, poetry, modelling and visual work, Freya Beer continues to build an evolving artistic universe where dark romance, cinematic storytelling, rebellious femininity and siren-like mystique meet.